KEEPING CUSTOMERS

KEEPING CUSTOMERS

J. J. SVIOKLA / BENSON P. SHAPIRO

2,99 €
IVA incluido

Las valoraciones ofrecidas en Libroslowcost son el resultado de encuestas realizadas directamente por Google tras un pedido recibido./h2>

Editorial:
GENERICA
Año de edición:
1993
Materia
Economía / empresa - oferta
ISBN:
978-0-87584-333-9
Páginas:
384
Ícono libro economía circular
Comprando en Libros Low Cost fomentas la economía circular que apuesta por el uso en lugar del consumo. Este modelo prima el beneficio social y medioambiental, interrelacionándose de manera muy estrecha con la sostenibilidad.
2,99 €
IVA incluido

Las valoraciones ofrecidas en Libroslowcost son el resultado de encuestas realizadas directamente por Google tras un pedido recibido.

The 1990s are being coined "the decade of the customer, " implying that greater attention to the customer's needs and perceptions is necessary to stay competitive. But Keeping Customers clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. It is a dynamic process that requires a set of interconnected management actions, implemented over time, to continually build and enhance relationships with customers as their demands evolve. A leading group of Harvard Business Review authors, including practitioners and analysts, illuminates key principles in building quality and service into a competitive package that increases value for the customer without sacrificing company profits. The book provides a provocative and comprehensive approach to an increasingly vital topic, and together with its companion volume, Seeking Customers, offers invaluable guidelines for achieving long-term profitability. A Harvard Business Review Book.

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