Libros de LIBROS DEL AUTOR: j j sviokla

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  • KEEPING CUSTOMERS
    2ª mano
    KEEPING CUSTOMERS
    J. J. SVIOKLA / BENSON P. SHAPIRO
    The 1990s are being coined "the decade of the customer, " implying that greater attention to the customer's needs and perceptions is necessary to stay competitive. But Keeping Customers clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. It is a dynamic process that requires a set of interconnected management action...

    2,99 €