DON TAPSCOTT / ANTHONY D. WILLIAMS
u003cbu003eIn just the last few years, traditional collaborationin a meeting room, a conference call, even a convention centerhas been superseded by collaborations on an astronomical scale. u003c/bu003eu003cpu003eToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, u003ciu003eWikinomicsu003c/iu003eproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. u003cpu003eA brilliant guide to one of the most profound changes of our time, u003ciu003eWikinomicsu003c/iu003echallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. u003cpu003eBased on a $9 million research project led by bestselling author Don Tapscott, u003ciu003eWikinomicsu003c/iu003eshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: u003cbru003e Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.u003cbru003e Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.u003cbru003e Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. u003cbru003eu003cbru003eAn important look into the future, u003ciu003eWikinomicsu003c/iu003ewill be your road map for doing business in the twenty-first century.u003c/pu003eu003c/pu003eu003c/pu003e
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