NUDGE

NUDGE

IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS

RICHARD H. THALER / CASS R. SUNSTEIN

2,99 €
IVA incluido

Las valoraciones ofrecidas en Libroslowcost son el resultado de encuestas realizadas directamente por Google tras un pedido recibido./h2>

Editorial:
PENGUIN
Año de edición:
2009
Materia
Inglés - oferta
ISBN:
978-0-14-104001-1
Páginas:
305
Ícono libro economía circular
Comprando en Libros Low Cost fomentas la economía circular que apuesta por el uso en lugar del consumo. Este modelo prima el beneficio social y medioambiental, interrelacionándose de manera muy estrecha con la sostenibilidad.
2,99 €
IVA incluido

Las valoraciones ofrecidas en Libroslowcost son el resultado de encuestas realizadas directamente por Google tras un pedido recibido.

u003ciu003eNudgeu003c/iu003eis the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness. Using eye-opening real life examples, Richard H. Thaler and Cass R Sunstein show that no choice is ever presented in a neutral way. The question is- when do we need a nudge in the right direction? u003cbu003eSOME NUDGES-u003c/bu003e'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriage' Steven D. Levitt, co-author of u003ciu003eFreakonomicsu003c/iu003e'This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself' Michael Lewis author of u003ciu003eLiar's Pokeru003c/iu003e'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of u003ciu003eStumbling on Happinessu003c/iu003e 'Hot stuff . . . an idea whose time seems to have come' Bryan Appleyard, u003ciu003eSunday Timesu003c/iu003e'Hugely influential . . . choice architects are everywhere' Andrew Sparrow, u003ciu003eGuardianu003c/iu003e'All the rage . . . the issue is not 'to nudge or not to nudge'; it is how to nudge well' Matthew Taylor, u003ciu003eDaily Telegraphu003c/iu003e

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