CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS

CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS

LESLIE DE CHERNATONY / MALCOLM MCDONALD

3,00 €
IVA incluido
Editorial:
ELSEVIER
Año de edición:
2003
Materia
Economía / empresa - oferta
ISBN:
978-0-7506-5980-2
Páginas:
467
3,00 €
IVA incluido

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of u003cbu003eFrom Brand Vision to Brand Evaluationu003c/bu003e, it has been comprehensively revised and updated with a raft of new cases and examples. u003cbru003eu003cbru003eThe book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: u003cbru003eu003cbru003e* Powerful analysis of new areas such as e-branding and e-marketing u003cbru003e* A completely new set of advertising and brand images to illustrate key points u003cbru003e* A powerful analysis of the key drivers of brand value u003cbru003eu003cbru003eThere can be no doubt that the power of brands in the international marketplace is still growing, and that u003cbu003eCreating Powerful Brandsu003c/bu003e, third edition, can explain both why and how they work.u003cbru003eu003cbru003e* Comprehensive coverage of brand management u003cbru003e* Applications orientated, yet grounded on solid theory u003cbru003e* Frameworks organizing the principles of brand building

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