KEVIN REAGAN / ALEX STEINWEISS
u003cpu003eu003cbu003eThe man who launched the Golden Age of album cover designu003c/bu003eu003cbru003e u003cbru003e u003ciu003e"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." Alex Steinweissu003c/iu003eu003cbru003e u003cbru003e u003cbu003eAlex Steinweissu003c/bu003e invented the album cover as we know it, and created a new graphic art form. In 1940, as u003cbu003eColumbia Recordsu003c/bu003e young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and u003cbu003ewithin months its record sales increased by over 800 per centu003c/bu003e. His covers for Columbiau003cbu003ecombining bold typography with modern, elegant illustrationsu003c/bu003etook the industry by storm and revolutionized the way records were sold.u003cbru003e u003cbru003e Over three decades, u003cbu003eSteinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everestu003c/bu003e; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well knownbut included hereare his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer u003cbu003eKevin Reaganu003c/bu003e and graphic design historian u003cbu003eSteven Helleru003c/bu003e; Steinweiss personal recollections from an epic career; and extensive ephemera from the Steinweiss archive. u003cbu003eu003cbru003e u003cbru003e Record collectors and graphic designers rejoice! Previously available in a limited edition, the book is finally available in an affordable trade version.u003c/bu003eu003c/pu003e
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